What Is This Networking Thing & Why Do I Need To Do It?



Quite simply the more people you know (or rather the more people that know you) the easier life will become.  Networking sometimes gets a bad rap, I have often heard, why should I go to a networking event it is just a room full of people trying to sell me something.   While this can sometimes be true if your business it to grow having a large network in indispensable.  

I prefer to look at networking as building connections and I'm all about being connected.  When you take this approach and stop trying to sell but rather to learn about other people and their business and how you can help then, you become a connection for them.  The more connections you have the more doors that open.

Wednesday, June 25, 2008

Networking Tip # 5 - Bring a Friend

Bring a Friend

If you find it uncomfortable  attending networking events by yourself, invite a friend or client to come along to act as your wing-man (wing-person).  This can make it a lot easier and you will feel less uncomfortable.  What I like to do is to introduce my wing-man as the best person in their industry.  I would often attend events and introduce my friend this way. "Hi, I would like you to meet my friend, Mike Fralick the best commercial insurance guy in Halifax".  Not only did this make Mike feel great but it also happens to be true.  In turn Mike would introduce me in a similar fashion, this kind of tag-teaming  can make what some see as a stressful occasion actually quite fun.
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